Orientasi Strategis dan Kapabilitas Pemasaran yang Mempengaruhi Keunggulan Kompetitif melalui Inovasi di UMKM. Proceedings National Conference Sinesia, [S. l.], v. 2, n. 1, p. 117–131, 2026. DOI: 10.69836/ncrcs-sinesia.v2i1.223. Disponível em: https://conference.sinesia.id/ncrcs-sinesia/article/view/223. Acesso em: 9 sep. 2026.